Branding: EVO, Droid X, Captivate, Galaxy S, Epic, etc. vs iPhone
This morning while reading Crunchgear I came across a review for the Samsung Galaxy S. The blurb to the article made my brain hurt.
There are a total of five Galaxy S-based handsets: The AT&T Captivate, which I have here in my hand, the T-Mobile Vibrant, the Verizon Fascinate (identical to the Vibrant except for an LED flash), the Sprint Epic 4G (with slide-out keyboard), and the “vanilla” international Galaxy S. They’re much the same but have some features setting them apart, mainly in the body department. Even so, the experience on one should be pretty similar to the experience for another, so consider this our review of the Galaxy S line — with the caveat that your mileage may vary slightly on the other models.
All the models listed there are for ONE phone from ONE company. This is nuts. Now if you start adding all the other Android phones in the market like EVO, Droid X, etc. you start realizing that these companies have no chance against Apple marketing.
I consider myself a techie and I can hardly keep up with all these names, imagine how well the average Joe keeps up. The only unifying brand is Android and I dare you to ask a lay person what that is. I can just imagine the blank stare. Now I know from experience that everyone knows iPhone. Simple, one company, one brand, one phone. Did these people not learn anything from “Intel Inside.” This is basic stuff people. A friend posted a picture of his new Droid X and what brand stood out most to me when I saw the picture? Verizon.
If Google wants to have a shot at Apple, it should get some marketing behind Android and work with device manufacturers to unite under the Android brand instead of creating one phone with 5 names. When I saw Palm not focusing on one simple Pre model I saw their end, I feel like a fortune teller again with the mess that is the android device marketplace.
Post with Echofon Bookmarklet – Updated
UPDATE: The old bookmarklet broke, here is a working one
I couldn’t find a good bookmarklet for Echofon like the one I had been using for Tweetie, so I modified that one to work with Echofon. Just drag the link below to your bookmarks toolbar. Enjoy
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